Will Private Entertainment Become The New Gig Economy?
Major 2026 company layoffs are accelerating early in the year, driven by AI automation, cost-cutting, and restructuring, with over 100,000 jobs cut in January alone.
Key companies cutting staff include Amazon, UPS, Nike, Meta, Pinterest, and Heineken. Industries heavily impacted include tech, retail, manufacturing, and logistics, as firms pivot towards AI-focused roles.
As the employment market responds to firms pivot towards AI-focused roles, will private entertainment become the new gig economy?
Major 2026 Company Layoffs:
Amazon: Announced 16,000 job cuts in late January 2026.
UPS: Planning up to 30,000 operational job cuts.
Heineken: Plans to cut up to 6,000 jobs globally.
Dow: Cutting 4,500 jobs to focus on AI and automation.

Pinterest: Reducing workforce by nearly 15% to prioritize AI roles.
Meta: Cutting over 1,000 jobs in its Realty Labs division.
Nike: Cutting 775 jobs, primarily in its distribution centers.
Mastercard: Cutting roughly 4% of its global workforce.
Lowe’s: Laying off approximately 600 corporate employees.
Salesforce: Laid off nearly 1,000 employees in February.
Expedia: Laying off staff, including 100 in Austin.
Block: Cutting up to 10% of staff.


